How Dishcus booked demos with multi-location restaurant groups
Overview
Dishcus sells review and guest feedback software to restaurants and hospitality groups. Their outbound team was competing with the same cold email playbooks everyone else uses, and multi-location operators rarely replied. There was no signal on which accounts actually cared before a rep called.
Alex on the growth team asked for one consistent postcard design with a unique QR code on every piece, each routing to that recipient's demo landing page. BriteKind handled design, print, and mail for 500 cards and sent scan data back to the team.
The challenge
Dishcus sells review and guest feedback software to restaurants and hospitality groups. Their outbound team was competing with the same cold email playbooks everyone else uses. Multi-location operators rarely replied, and there was no signal on which accounts actually cared before a rep called.
The solution
- Built a tight ICP list of restaurant groups, franchise operators, and hospitality platforms in North America.
- Designed a single 6″ × 9″ Dishcus postcard used across the full drop, with no variable names on the creative.
- Assigned each recipient a unique QR code routing to their specific demo landing page, so Dishcus could see exactly who scanned before follow-up.
- Handled print, postage, and mailing end to end so the growth team could focus on conversations, not spreadsheets.
The result
- 23 qualified demos booked within three weeks of the drop landing.
- 21% of recipients scanned their unique QR code, well above typical cold email click rates for the same list.
- AEs reported prospects mentioning the postcard on first calls, before the team introduced themselves.
- Scan data let reps prioritize follow-up to engaged accounts instead of working the full list blindly.
“We did not need names on the cards. We needed to know who scanned. Unique QR codes to each landing page gave us that, and reps could call the same week someone engaged.”
A physical invite to book a demo
Every postcard used the same Dishcus creative: a clear value prop and a QR code tied to that recipient's demo landing page. Operators could scan on their own time without digging through email.
The format felt more considered than another cold outreach thread. Groups that scanned were already warm before the first call.
- 23
- Qualified demos booked
- 21%
- Unique QR scan rate
- 500
- Postcards mailed
One design, unique QR per recipient
Alex asked for trackable intent without changing the front of the card. BriteKind generated a unique QR for each account on the list, each routing to that group's specific landing page.
Dishcus approved the design once. We sourced the list, produced the drop, and mailed it end to end.
Zaki Usman
Co-Founder
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- ICP list sourcing and segmentation
- Variable postcard design and copy
- Unique QR tracking per recipient
- Print, postage, and mailing handled end to end
