How Toarn broke through to product and marketing leaders
Overview
Toarn tracks competitor pricing, features, and positioning, then alerts teams the moment something changes. Their buyers, product and marketing leaders, live in crowded inboxes, and generic outreach simply wasn't landing.
So Toarn went personal. Every card carried the recipient's name, messaging tailored to them, and a unique QR code tied back to that person. BriteKind handled design, print, and mail, then sent scan data back to the team.
The challenge
Toarn's buyers, product and marketing leaders, get pitched constantly and rarely reply to cold email. A generic postcard would blend right in, so Toarn needed something personal enough to earn a second look.
The solution
- Designed a postcard personalized for each recipient, with their name and messaging written for them.
- Added a unique QR code per person so every scan tied back to a specific recipient.
- Routed each QR to a landing page and sent the scan data back to the team.
- Handled print, postage, and mailing end to end.
The result
- 350 personalized postcards mailed.
- 31% of recipients scanned their unique QR code.
- Recipients mentioned the personal touch on calls, it didn't read like junk mail.
- 18 calls booked from the people who engaged.
“Seeing their own name and a message meant for them made people stop. It didn't feel like junk mail, and the scans proved it.”
- 31%
- Unique QR scan rate
- 350
- Postcards mailed
- 18
- Calls booked
A card that actually knows who it's for
Toarn didn't want to blend in, so every card was personal: the recipient's name up front, a message written for them, and a unique QR code tied back to that person.
It read more like a note than a mailer, which is exactly why people stopped to look instead of tossing it.
Personalized at scale, tracked per person
Every piece was different, name, messaging, and a unique QR, but the brand stayed consistent across the whole run. BriteKind handled print, postage, and mailing end to end.
Each scan mapped back to a specific recipient, so Toarn knew who was warm before picking up the phone.
Zaki Usman
Co-Founder
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- ICP list sourcing and segmentation
- Variable postcard design and copy
- Unique QR tracking per recipient
- Print, postage, and mailing handled end to end
