How TransportDoc saw exactly which prospects scanned
Overview
TransportDoc replaces paper transport documents, CMRs, waybills, and the rest, with a driver app and web app that work online and off. Reaching busy carriers and shippers through email alone was noisy and unreliable, and there was no clean way to tell who was actually paying attention.
Their marketing specialist's ask was refreshingly simple: keep the card clean, but put a unique QR code on every single one so each scan could be traced back to a specific recipient. BriteKind handled design, print, and mail, then sent the scan data straight back to the team.
The challenge
TransportDoc's marketing specialist needed proof of engagement, not vanity metrics. Reaching carriers and shippers over email gave no reliable signal on who was actually interested, which turned every follow-up into a guessing game.
The solution
- Kept the postcard design clean and to the point, with a single clear call to action.
- Added a unique QR code to every card so each scan mapped back to one specific recipient.
- Routed every QR to a simple landing page and fed the scan data back to the marketing specialist.
- Handled print, postage, and mailing end to end.
The result
- 400 postcards mailed to TransportDoc's target list.
- 24% of recipients scanned their unique QR code, well above typical cold email click rates.
- The marketing specialist could finally see exactly who engaged, card by card.
- 12 demos booked by prioritizing follow-up to the people who actually scanned.
“I just wanted to know who actually scanned. The unique codes gave me exactly that, and suddenly follow-up wasn't a guessing game anymore.”
- 24%
- Unique QR scan rate
- 400
- Postcards mailed
- 12
- Demos booked
A unique QR on every card
TransportDoc's marketing specialist wanted one thing: to know who was actually paying attention. So every card got its own unique QR code, and each scan pointed back to exactly one recipient.
No noisy email metrics, no guesswork, just a clean read on who was interested before anyone picked up the phone.
Clean design, done-for-you delivery
The card itself stayed simple and on-brand, with a single clear call to action and nothing competing for attention.
TransportDoc approved the design once. We handled print, postage, and mailing end to end, then sent the scan data straight back to the team.
Zaki Usman
Co-Founder
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- ICP list sourcing and segmentation
- Variable postcard design and copy
- Unique QR tracking per recipient
- Print, postage, and mailing handled end to end
